“Brands Battle 2019”

May 16, 2019

     In the International University “Ala-Too” a festival-competition on knowledge of marketing and branding was held. The event was organized on April 25, 2019 by the Department of Management and the Management Club.

     The festival was attended by over 240 students of schools and universities. The competition consisted of three stages. During registration, participants took part in the musical interactive part of the event and competed in various entertainment nominations. Participants could be photographed or filmed by sharing their creations with a special hashtag # BrandsBattle2019 on various social networks.

     In the first round, participants responded within 40 minutes to 100 questions in team mode. The questions were about 40 selected brands of the world, the CIS and Kyrgyzstan. After the coffee break, the participants showed their knowledge of 8 brands represented in Kyrgyzstan and acting as sponsors of the event. Connoisseurs-winners of this stage received valuable gifts from sponsors. The sponsors were such brands as: “Artel”, “Pir”, ”Kulikovsky”, SMS Taxi, KTRK, “Rakhmet” tea, Akun and MegaCom.

     The top 5 teams from the first round reached the final stage. In this round, students of universities and colleges based on the 11th grade competed separately from students of schools and colleges based on the 9th grade. A jury of representatives from sponsors and experts evaluated the knowledge of the finalists through challenging assignments. The champion in the category “School” was the team “007” from UHC №70. The champion in the “University” category was the “Cactus” team from IT Academy.

     The festival ended with a solemn presentation of certificates and gifts to the winners. After such an informative festival, the organizers plan to hold such events every year, bringing more and more innovations to them.